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AI FeaturesBrand Kit

Brand Kit

The Brand Kit stores your organisation’s brand identity so that AI-generated content matches your brand. When you generate themes, content, or text, Inspire automatically includes your brand context in the AI prompts.

Setting Up Your Brand Kit

Go to Settings > Brand Kit (requires TenantAdmin role).

Fill in your brand details

FieldDescriptionExample
Company NameYour organisation nameAcme Corporation
Logo URLURL to your brand logo imagehttps://example.com/logo.png 
Brand ToneYour brand’s personality and voiceProfessional, approachable, confident
Brand ColoursComma-separated hex colour codes#1a2b3c, #4d5e6f, #ff6600
IndustryYour industry or verticalFinancial services
GuidelinesFree-form brand guidelines or notesUse active voice. Avoid jargon. Keep headlines under 8 words.
Preferred ThemeLink to an Inspire theme for colour decisionsSelect from your themes

Save

Click Save. The brand kit is immediately available to all AI features.

How It’s Used

Once configured, the brand kit context is automatically injected into AI prompts:

  • Theme generation — uses your brand colours and tone to influence the generated palette and typography
  • Content generation — follows your brand voice when generating text and layout decisions
  • Image generation — references your brand colours for generated imagery
  • Inline text generation — matches your brand tone when generating or rewriting text
  • Trigger generation — uses industry context for relevant condition suggestions
  • Data analysis — considers your industry when identifying patterns

The Brand Kit is per-tenant. Each tenant in a multi-tenant deployment has its own brand identity.

Tips

  • Be specific with Brand Tone — “Professional and warm, like a trusted advisor” works better than just “professional”
  • Include colour context — if your primary colour is a specific shade, describe it (e.g., “deep navy blue #1a2b3c — our primary brand colour”)
  • Add real guidelines — if you have a style guide, paste the key rules into the Guidelines field
  • Link a theme — setting a Preferred Theme gives the AI a complete visual reference for colour decisions
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